Newton Designs: custom websites for small businesses: Why have a website?




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Why should your small business be on the Web?
I will just let the statistics speak for themselves. The bottom line: having a Web presence can propel your business to the next level! See for yourself:

• In 2004, 934 million people worldwide were online. (Computer Industry Almanac)

• Projected numbers for:
     2005: 1.07 billion
     2006: 1.21 billion
     2007: 1.35 billion

• 74.9 percent or 204.3 million Americans older than 2 have access to the Internet from home. (Nielsen/NetRatings)

This is a significant jump from 66 percent from 2003. "In just a handful of years, online access has managed to gain the type of traction that took other mediums decades to achieve," says Kenneth Cassar, Director of Strategic Analysis for Nielsen/NetRatings.

• 41% of adults surveyed in mid December 2004 said they went online often or very often to research products and services. (Harris Interactive)

...So don't you want these people to find your business when they go online looking for it?

And finally...
Entrepreneur.com recently ran an interesting column on this very topic:

Should your business have a website, even if your business is small and sells products or services you don't think can be sold online?
My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Read more...